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How Aqua Plus Doubled Its Customer Base in Just 2 Years — and the Role of CRM
Doubling a customer base sounds like an ambitious goal. But even more challenging is maintaining service quality while growing. Since 2017, the Aqua Plus team has been systematically promoting a ...

SMART Customer Survey: A Convenient Module for Collecting Feedback in CRM
Collecting feedback is a critical component of high-quality customer service. Through ratings, comments, and customer reactions, businesses gain valuable insights that help them improve processes, enhance service quality, and build ...

Integration of SMART Chat and SMART Easy Bot: A Unified Customer Service Workflow in CRM
Automating customer service through chatbots enables businesses to efficiently handle standard inquiries. However, one critical point remains — the need to involve a live operator for more complex scenarios. Until ...





