In April 2024, the SMART business team presented its stand at the annual Poland & CEE Retail Summit forum in Warsaw for the second time.
Over its more than 20-year history, the event has already gained fame as a leading platform for sharing experience, innovations and trends in the field of supply chain management. Nowadays, it brings together key market players in Central and Eastern Europe, providing them with a unique opportunity to establish business contacts and discuss strategic development directions.
Traditionally, in addition to retailers, the event is attended by manufacturers, distributors and consulting companies offering innovative solutions to optimize business processes. And it is here, without exaggeration, that the future of retail in the region is being shaped.
This year, more than 300 leading industry experts shared life hacks with Poland & CEE Retail Summit participants on how to build a sustainable development strategy in conditions of turbulent demand. For two days, active discussions continued on 10 thematic stages.
The top topics discussed include data-based decision-making technologies. In particular, how to choose a win-win data management strategy in eRetail, personalize customer experience, increase transparency in the supply chain, optimize warehouse management and the role of AI in increasing customer loyalty. And yet all these “HOWs” boiled down to one thing: HOW to become successful and scale your success!
We are pleased to note that we have specific answers to most of these “HOWs”. This year, our stand featured a wide range of transformational solutions designed to remove operational constraints and enable businesses to achieve new levels of efficiency and increased profitability.
Guests and participants of the event showed great interest in our stand. Therefore, the exhibition days were filled with lively discussion and active communication for the SMART business team.
We view our participation in the event as an opportunity to build brand awareness in the region, establish business contacts with local businesses and receive feedback on the needs of local retail. And we believe we succeeded in it.
So, we keep studying the market, working on new functionality and are already preparing to participate in Poland & CEE Retail Summit 2025!