On October 25, 2024, the 26th E-commerce Warsaw Expo was held in Poland. The event brought together more than 5,000 participants, becoming one of the largest events in the field of Polish e-commerce. The main audience of the expo were experts and industry leaders, developers and vendors who came to share their approaches to online sales in the conditions of the modern market and adopt the experience of their colleagues. This time, the event became a platform for discussing new tendencies and trends, including AI and ML solutions, automation and sales optimization systems, as well as other areas of modern business development. Thus, during the event, 160 experienced industry experts held effective master classes, presentations and more than 30 lectures.
With many years of experience in developing and implementing solutions for e-commerce representatives from Poland, SMART business deeply understands the current “pains” and challenges of the industry. Therefore, this year the company acted as a partner of the exhibition and willingly contributed to the value of this event. Read our recap of E-commerce Warsaw Expo below.
Expo Highlights: the results of discussions in figures and speakers’ insights
Experienced speakers and business consultants shared with the audience how today the use of modern technologies, including AI and ML solutions, can increase the profitability of a company, minimize costs and better understand its customers online. One of the speakers on this topic was Liliia Shvid — Data&AI Consultant of SMART business.
In her speech, the speaker talked about how AI technologies can be used to automate customer segmentation, demand forecasting, pricing, and ensuring an ideal customer experience. As it turned out, many entrepreneurs want to “collaborate” with artificial intelligence, but do not know where to start, so at the presentation, the speaker provided a step-by-step overview of how to integrate AI-based tools into a company’s key processes. During the presentation, the following questions were answered:
- How to assess the readiness of an e-commerce business for AI transformation? — It was considered what factors to use to assess the maturity of a company for innovation and determine which tools based on artificial intelligence algorithms will suit current needs.
- “From big data to SMART decisions”, or How to obtain high-quality data? — Using the BROCARD case as an example, it was demonstrated how an integrated database and a comprehensive 360° customer overview can be created. The speaker showed how the company was able to personalize the user experience, thanks to which the number of regular customers increased from 1.8 million to 2 million consumers.
- How does AI help to find hidden sources of income? — Using the McDonald’s Georgia case as an example, the speaker demonstrated the results of implementing the SMART Demand Forecast solution, which helped to increase the accuracy of demand forecasting to 83.1%.
- What does the synergy of AI technologies give in E-commerce? — During this discussion, it became clear that the synergy of artificial intelligence and e-commerce business processes is not only automation, but also the creation of a deep connection with the client through personalization, analytics and scaling of business based on intelligent solutions. We summarized that AI is the key to transforming every online sale and new opportunities for growth.
How SMART business solutions help companies manage the future
There was also a SMART business booth for visitors to the event, where a draw of themed books was held. Anyone could participate during a coffee break. All the participants needed to do was to fill out a short form and take a quick survey on the impact of AI on E-commerce.
The draw brought together the most active enthusiasts of the exhibition, and the books quickly found their owners. The prizes included the following:
- “AI w biznesie. Jak zarabiać więcej dzięki sztucznej inteligencji” — the book provides research results on how the use of AI can increase business profits through process optimization and improved customer service.
- “Podręcznik pasywnego inwestowania. Jak racjonalnie pomnażać majątek” — a practical guide to passive investing, which focuses on effective strategies for long-term capital growth.
- “Sztuczna inteligencja w biznesie. Jak zdobyć rynkową przewagę dzięki AI” — the book explains how AI can help companies gain a competitive advantage in the market by analyzing data and automating processes.
At the booth, visitors could personally communicate with SMART business experts on the company’s portfolio of solutions and receive professional consultation on various areas of their business.
The advantage of SMART business software products is their ability to combine into a single digital ecosystem that consolidates key business processes within a single system. If you were interested in these solutions at E-commerce Expo, you can take advantage of a discount on some of them as an expo participant – see the details on the company’s website. If you didn’t have time to ask us questions at the event or happened to miss out booth, submit a request for a consultation now. We will help you choose a solution that will allow you to manage the future of your company today!