AI gives Ukrainian internet taxi service real competitive edge.
Uklon – online taxi service. Created in 2010 and one of the 1st popular online taxi and car service in Ukraine.
By smart use of Microsoft Azure-powered Machine Learning Kyiv’s Uklon Internet taxi service Uklon is doing just fine – and even expanding into more major Ukrainian cities. And delivers unique service pricing that customers love, and nobody else in the market can offer.
There are no standard fares for Ukrainian cabs, so customers needing a ride sometimes need to ‘bid up’ at busy times to secure a driver. This can take time and needs the customer to guesstimate the best new tariff they want to offer a driver – it was in effect a “lottery”.
Uklon has automated that process, working with the help of local Microsoft Gold tech partners SMART Business to use data science to suggest the optimal fare price to bid. As a result, suggested fares the customer is offered – based on factors like time of day, traffic, distance and previous fares accepted – come from a customized Uklon algorithm running on Microsoft Azure developed by SMART Business. The approach takes full advantage of Azure’s extensive range of Artificial Intelligence (AI), Machine Learning and data analytics services.
Microsoft Azure-delivered algorithms has caused a significant increase in customer interest and loyalty in the Uklon brand. This is shown in the company’s marked increase in Net Promoter Score (NPS) rankings, he adds, with its biggest competitor’s NPS score dropping from 43 to 22 while Uklon has climbed to 30.
Next steps for Uklon including extending this successful data-backed business model to other cities to use AI and beat even the strongest competition.
Uklon – online taxi service. Created in 2010 and one of the 1st popular online taxi and car services in Ukraine.
For more details on the services of Uklon please visit the site http://uklon.ua/.
SMART business — consulting IT company that provides modern solutions for the effective business management, services in the sphere of implementation and development of the intelligente business systems by Microsoft company on Microsoft Dynamics platform for the enterprises of different spheres and types of ownership.
For more details on products and services of SMART business company please call +38 (044) 585-35-50 or visit the site smart-it-prod.azurewebsites.net .
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