Building a digital ecosystem for effective work with partners
JTI Ukraine is one of the largest manufacturers of tobacco products in Ukraine. It is part of the Japan Tobacco International group of companies (headquartered in Geneva), the international tobacco business of the Japan Tobacco group of companies (headquartered in Tokyo).
Industry: Manufacture and distribution of tobacco products
Company size: More than 800 employees
Japan Tobacco International Group has 27 factories and 400 offices around the world. The company has been operating in Ukraine since 1999. The central office is located in Kiev, there are regional offices throughout the country, and production facilities are concentrated in Kremenchug.
Software and Services
Microsoft Dynamics 365
JTI Ukraine manufactures products for both Ukrainian and foreign markets. The most famous brands are Winston, Camel, Glamour, Sobranie, LD, Richmond, Monte Carlo and Winchester.
Since 2013, JTI has been using a partnership program to work with partner representatives of outlets, which requires timely and effective communication with representatives of the product sales endpoints.
JTI is a company continuously striving for technological process improvement. If IT solutions can help speed up processes or reduce the amount of manual labor, such ideas will be implemented.
The need to update the platform for the partnership program
In 2018, JTI faced the need to update the platform and transform the partnership program as a whole.
JTI chose SMART business to build a platform for the company’s interaction with partners representing retail outlets, where company employees could enter information and process it to cooperate with partners.
Updates of platform core – Microsoft Dynamics 365 – and mobile app development
In 2018, the previous version of CRM was updated to Microsoft Dynamics 365 and a number of partnership program business processes were restructured and automated. The system is the so-called core of the digital platform, which stores all the information.
The website and mobile applications used by the parties to the process are also integral parts of the platform. Applications developed for iOS and Android operating systems have significantly reduced the involvement of employees in the partnership program.
To learn more about the solutions and services of SMART business,
call +38 (044) 585-35-50 or submit your request here.
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