Success Story: Digitain

How Digitain implements a cloud system for HR process management

  • Among medium and large companies, there is a trend towards digitization of management and personnel training processes. HR management is no longer done “manually”. Modern platforms come to the rescue, and one of them is SMART HCM & LMS.

    Digitain, a company that creates technologies for gaming platforms, started using SMART HCM & LMS portal in 2020 for recruiting, onboarding and setting goals for employees.


Country: Armenia
Industry: software development
Customer size: Large (1,000 – 9,999 employees)

Customer profile

Digitain is a leading software provider in the iGaming industry, offering a Sportsbook and Casino platform on a turnkey basis, as well as through API integrations. The company employs more than 1,700 employees.

Software and services


  • Which processes have changed in the company after SMART HCM & LMS implementation?

    Digitain is constantly growing and looking for talented IT specialists. How dynamically the company is developing can be judged by the figures from the official website.

    Considering the increase in personnel by 1050% in 3 years, for the company, the goal of critical importance was the staff search and recruiting automation. Thanks to the implementation of SMART HCM & LMS, as of the beginning of 2021, more than 7,000 job applications and more than 5,700 people were collected in the candidate database.

    The Digitain’s main site was also integrated with the “Career” section, so all vacancies that were created in the SMART HCM & LMS system are automatically displayed on an external resource.

    To ensure that existing employees are always aware of new colleagues or job changes, integration with Azure Active Directory has been implemented to update the organizational structure of staff and employee data.

    And the implemented onboarding module helps to get used to the workplace faster. Now employees can immerse themselves in the company’s processes without involving HR, and mentors can easily track the onboarding processes online.

    It is important for Digitain not only to recruit highly professional employees, but also to assess the qualifications and productivity of existing ones. The SMART HCM & LMS system’s assessment module helps to monitor the performance of both individual people and entire departments; both key performance indicators and competencies and skills. After automating the Assessment process, more than 3,400 employee assessment forms have been collected.

    “Digitain is rapidly approaching the mark of 2,000 employees. With such volumes, one cannot do without a modern solution for effective human capital management. Together with SMART business, we continue to implement system modules. Our nearest plans, in addition to the implementation of recruiting, online training and staff development modules, include taking care of holding corporate events and managing the company’s performance”.

    Author's imageNaira ZurabyanDeputy Chief People and Culture, Digitain

    “When a company employs more than 1,000 employees, any routine activity related to informing, collecting data, training or testing turns into a huge number of man hours. But the SMART HCM & LMS system was created to help HRs and recruiters quickly and efficiently fulfill their duties.

    With as many employees as in Digitain, it is important not to lose touch with each individual, to maintain their involvement and interest in the work. This task has become more difficult to perform since the beginning of the remote work period, so gamification and onboarding modules came to the rescue.

    Also, a unified HR process management system makes it possible to see holistic analytics: both for each individual employee, and for groups and departments”.

    Author's imageIevgen BelobrovProduct Owner of SMART HCM & LMS.

    About the company

    Digitain is a leading software provider in the iGaming industry, offering a Sportsbook and Casino platform on a turnkey basis, as well as through API integrations. The company employs more than 1,700 employees, 700+ of whom are professional traders, which makes it possible to provide partners with solutions in a single window format. Multichannel gaming platform of Digitain enables to connect products such as Sportsbook, Casino, Live Dealer, Virtual Sports, and includes a payment portal, bonus and CRM systems, as well as an individual support service. Digitain’s Sportsbook covers over 100 sports and 15,000+ international leagues, offering 3,000+ markets for over 70,000 live events every month. The casino solution includes over 7,000 games from leading providers (Novomatic, Microgaming, NetEnt, Yggdrasil, etc.).

    To learn more about the solutions and services of SMART business,
    call +38 (044) 585-35-50 or submit your request here.

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