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According to Microsoft , nearly 80% of employees admit that they lack the time or energy to complete all their work tasks. At the same time, McKinsey estimates that generative AI can increase the efficiency of marketing processes by 5–15% and boost sales...

According to Microsoft , nearly 80% of employees admit that they lack the time or energy to complete all their work tasks. At the same time, McKinsey estimates that generative AI can increase the efficiency of marketing processes by 5–15% and boost sales productivity by approximately 3–5%. The takeaway for businesses is simple: routine...

Customer feedback management is today one of the key factors shaping the quality of the customer experience, loyalty, and business growth. At the same time, simply collecting customer feedback is not enough for many companies. It is far more important to...

Customer feedback management is today one of the key factors shaping the quality of the customer experience, loyalty, and business growth. At the same time, simply collecting customer feedback is not enough for many companies. It is far more important to understand what problems the feedback points to, set priorities, implement the...

Unfortunately, mistakes made during the early stages of a CRM implementation can lead to problems with team adoption, poorer data quality, disruptions to business processes, and, in extreme cases, even a decline in sales performance. CRM implementations often...

Unfortunately, mistakes made during the early stages of a CRM implementation can lead to problems with team adoption, poorer data quality, disruptions to business processes, and, in extreme cases, even a decline in sales performance. CRM implementations often expose pre-existing organizational issues, unclear processes, and gaps in data...

Gartner forecasts that companies’ spending on CRM systems will grow at a compound annual growth rate of 14.4%. AI capabilities, which are already expanding the possibilities for sales automation, data management, and customer interactions, will be one of the...

Gartner forecasts that companies’ spending on CRM systems will grow at a compound annual growth rate of 14.4%. AI capabilities, which are already expanding the possibilities for sales automation, data management, and customer interactions, will be one of the key drivers of this growth. So, how much does a CRM system cost in practice? At...

According to the 6sense Buyer Experience Report, nearly 80% of all B2B deals are won by companies that buyers have already chosen before their first direct interaction with the sales team. Prospects often create their shortlist and make their final decision...

According to the 6sense Buyer Experience Report, nearly 80% of all B2B deals are won by companies that buyers have already chosen before their first direct interaction with the sales team. Prospects often create their shortlist and make their final decision while independently exploring content, customer success stories, reviews, and...

Email remains one of the most effective channels for customer acquisition — and the numbers back this up. According to McKinsey, email is 40 times more effective than social media at acquiring new customers. But even with this level of effectiveness, email...

Email remains one of the most effective channels for customer acquisition — and the numbers back this up. According to McKinsey, email is 40 times more effective than social media at acquiring new customers. But even with this level of effectiveness, email marketing delivers its full value only when it is connected to real customer data...

A scalable sales process is a repeatable, measurable system for managing customer relationships from the first contact to closing a deal. It can be replicated across teams of any size without compromising quality or results. According to McKinsey ,...

A scalable sales process is a repeatable, measurable system for managing customer relationships from the first contact to closing a deal. It can be replicated across teams of any size without compromising quality or results. According to McKinsey , high-growth companies invest in building sales operating infrastructure 1.4 times more...

According to McKinsey , more than 30% of sales activities can be automated , while companies that systematically use digital tools can increase sales team productivity by up to 30% . At the same time, not every business needs to implement a CRM system right...

According to McKinsey , more than 30% of sales activities can be automated , while companies that systematically use digital tools can increase sales team productivity by up to 30% . At the same time, not every business needs to implement a CRM system right away. In the early stages, companies can often manage with spreadsheets, email,...

MoFu (Middle of the Funnel) is the stage of the sales funnel where you turn anonymous visitors into genuine potential customers. This is the point when a potential customer already knows they have a problem and starts actively looking for a solution. If your...

MoFu (Middle of the Funnel) is the stage of the sales funnel where you turn anonymous visitors into genuine potential customers. This is the point when a potential customer already knows they have a problem and starts actively looking for a solution. If your marketing stops at generating traffic while your sales team complains that the...